徐鹏
职称：讲师
系科：技术经济与管理系
研究领域：人工智能驱动下运营管理、运营与供应链管理
E-mail: pengxu@njnu.edu.cn
通讯地址：南京市栖霞区文苑路1号南京师范大学商学院
个人简历
徐鹏，南京师范大学商学院讲师。2023年毕业于南京大学工程管理学院，获管理学博士学位。2021年受国家留学基金委资助赴加拿大Wilfrid Laurier University联合培养1年。研究方向包括人工智能驱动下运营管理、运营与供应链管理、行为运营管理等。近年来，以第一作者/通讯作者在Decision Sciences、Naval Research Logistics、Journal of the Operational Research Society、Computers & Industrial Engineering、Group Decision and Negotiation、International Transactions in Operational Research、中国管理科学等国内外高水平期刊发表论文10余篇。主持教育部人文社会科学青年项目，参与国家杰出青年科学基金、国家自然科学基金面上项目等多个国家级项目。
论文和专著
1. Peng Xu, Tiaojun Xiao*. (2024) Analysis of online rebates and commission formats in a retailer-Stackelberg supply chain with cashback website. Decision Sciences, 55(4), 363-380. (ABS 3★, SSCI, Q2, 年发文量约36 篇, 商学院高水平期刊目录III区)
2. Peng Xu, Xuan Zhao*, Tiaojun Xiao. (2026) Online rebate strategy for a dual-channel supply chain. Naval Research Logistics. https://doi.org/10.1002/nav.70085. (ABS 3★, SCIE, Q2, 年发文量约64篇, 商学院高水平期刊目录III区)
3. Peng Xu, Qing Zhang*, Yibing Wang. (2026) Rebate channel strategy for e-shops: build a cashback website or partner with a third-party cashback website. Journal of the Operational Research Society. (录用, ABS 3★, SSCI, SCIE, Q2, 商学院高水平期刊目录IV区)
4. Peng Xu*, Xuan Zhao, Tiaojun Xiao. (2024) Entry accommodation strategies in a shipping supply chain with corporate social responsibility. Computers & Industrial Engineering, 190: 110062. (SCIE, Q1)
5. Peng Xu, Haiyan Xu, Ginger Y. Ke*. (2018) Integrating an option-oriented attitude analysis into investigating the degree of stabilities in conflict resolution. Group Decision and Negotiation, 27(6), 981-1010. (ABS 2★, SSCI, Q1, 商学院高水平期刊目录IV区)
6. Peng Xu, Tiaojun Xiao*. (2025) Entry deterrence strategies for an incumbent supply chain in the presence of inertial consumer and optimistic entrant. International Transactions in Operational Research, 32(5), 3050-3082. (SSCI, SCIE, Q2)
7. Peng Xu, Tiaojun Xiao*. (2022) Pricing and entry strategies for competitive firms with optimistic entrant. International Transactions in Operational Research, 29(2), 1159-1187. (SSCI, SCIE, Q2)
8. Peng Xu, Yibing Wang, Qin Zhang*. (2025) Personalized pricing of an e-tailer in the presence of identity management. Managerial and Decision Economics, 46(5), 3226-3243. (ABS 2★, SSCI, Q2)
9. Qin Zhang, Peng Xu*, Zhigeng Fang. (2022) Optimal age replacement policies for parallel systems with mission durations. Computers & Industrial Engineering, 169: 108172. (SCIE, Q1)
10. Qin Zhang, Wenjing Yao, Peng Xu*, Zhigeng Fang. (2023). Optimal age replacement policies of mission-oriented systems with discounting. Computers & Industrial Engineering, 177: 109027. (SCIE, Q1)
11. Heng Du, Peng Xu*. (2026) Trade with a rural cooperative or not: rural e-commerce channel choices for farmers and e-tailers. International Transactions in Operational Research, 33(5), 3422-3452. (SSCI, SCIE, Q2)
12. 张秦, 徐鹏*, 方志耕, 刘思峰. (2025) 基于运行过程失效预防的重大装备并联型关键系统定期维修模型. 中国管理科学, 33(10), 67-75. (CSSCI, 国家基金委A类期刊)
13. 张秦, 侯乐扬, 徐鹏*, 方志耕. (2025) 面向运行过程的系统成批更换模型研究. 运筹与管理. (录用, CSSCI, CSCD, 国家基金委A类期刊)
14. Lingfei Yu, Tiaojun Xiao*, Peng Xu. (2025) Collection responsibility and freight insurance strategies for an e-tailing supply chain in the presence of managerial optimism. International Transactions in Operational Research. 32(4), 2360-2397. (SSCI, SCIE, Q2)
15. Sharafat Ali, Haiyan Xu*, Peng Xu, Waqas Ahmed. (2019) Evolutional attitude based on option prioritization for conflict analysis of urban transport planning in Pakistan. Journal of Systems Science and Systems Engineering, 28(3), 356-381. (SCIE, Q3)
16. Haiyan Xu*, Peng Xu, Sharafat Ali. (2017) Attitude analysis in process conflict for C919 aircraft manufacturing. Transactions of Nanjing University of Aeronautics & Astronautics, 34(2), 115-124. (EI)
主持项目
1.教育部人文社会科学基金青年项目：不同情境下电子零售商在线返利和渠道选择策略研究，2024-2027, 主持。
教授课程
1.《Python数据分析与挖掘》
2.《数理经济学》
